Many retailers reward customer loyalty with discounts or giveaways for regularly shopping in their stores. Bonus cards are especially suitable for retailers who have regular customers in their shops and wish to retain them. Bakeries, snack bars, toyshops, clothing stores and food stores can all benefit from bonus cards and expand their customer base for relatively low investment costs when compared to the costs of classic advertising such as in newspapers or magazines.
Many retailers offer incentives such as a one-off discount of 3 to 10 % on the eleventh purchase, or present the customer with a free meal or delicacy from the bakery or a game for the children. This is not just a nice gesture; it encourages the customer to get all the stamps on their bonus card and therefore to visit the shop again and again.