Our flyers
Produktdetails Flyer
Product Information for Flyers
Flyers in Overview
from 25 to 200,000 units
1 | 2
1/0 | 1/1 black
1/0 | 1/1 HKS
1/0 | 1/1 Pantone
2/0 | 2/2 black + HKS
2/0 | 2/2 black + Pantone
4/0 | 4/4 Euroscale
4/1 Euroscale + black
5/0 | 5/5 Euroscale + HKS
5/0 | 5/5 Euroscale + Pantone
80 | 90 | 100 | 120gsm
uncoated paper
90 | 120 | 160 | 250gsm
natural paper
90 | 135 | 170 | 250 | 300
400gsm
silk/gloss finish paper
80 | 170 | 250gsm
recycled paper
300gsm
uncoated board
300 | 450gsm
chromo board (coated on both sides)
Used for:
- Event invitations
- Information on trade fairs, conferences, seminars and workshops
- Product information and portfolio overviews
- Presenting special offers
- Addressing prospects
Folded Flyers
We offer seven different types of fold for leaflets: examples include the letter fold, Z-fold or combination fold. Leaflets with at least four sides are well-suited for content-heavy leaflets, as they can function as small brochures.
Single Fold
The single fold, also known as a layer fold, is the simplest form of folding. Here, the sheet is folded once in the middle. This fold type will transform your folded leaflets in a range of different formats for perfect greeting cards.
Letterfold
Using a letterfold, you can present your information in style with up to 10 sides. Here, the individual sides are wrapped around one side without any change in direction. In this way, two parallel folds produce a total of six sides for your content, for example.
Z-fold
With Z-folds, you can display your engaging content on up to 12 sides. Also known as a fanfold, each fold runs in the opposite direction to the previous one in this case.
Cross Fold
The eight-side cross fold is ideally suited for use with large cards, posters and infographics. The sheet is first folded lengthways and then subsequently crossways. This produces folded edges in the form of a cross.
Open Gate Fold
The open gate fold owes its name to its resemblance to a gate in three parts. The two outer sides are each folded into the middle without overlapping. This type of folding is also sometimes known as a window or altar fold.
Closed Gate Fold
In the case of a closed gate fold, the two outer sides are also folded inward. The only difference: with an additional fold in the middle of the sheet, you have 8 equally sized sides to use for your design.
Double Parallel Fold
The twelve-side double parallel fold is first folded in parallel in the centre, and then, similar to the letterfold, folded two more times to create the final closed format. These universal folded leaflets offer ample scope for a wide range of possibilities.
Flat (not folded)
Make use of the flat (not folded) feature so you can further process your folded leaflets to your individual needs. To prevent the folded back from breaking, your folded leaflets come pre-grooved at paper grammages from 160gsm.
Materials for Flyers
For one or two-sided flyers, we recommend that you use at least 170gsm finish paper to ensure greater stability and better handling. After printing, this paper is coated with a varnish (dispersion varnish), which significantly increases the durability but also makes writing or stamping more difficult. Our natural and recycled papers provide a solution to this while protecting the environment. The recycled paper consists of 100% reused paper and saves up to 70% energy and water compared to traditional paper production. Both natural and recycled paper have a high degree of whiteness, which is why they are also suitable for advertising media such as flyers or business cards.
Uncoated Paper
80 | 90 | 100 | 120gsm
Uncoated paper is a strong paper type made 100% from cellulose. The age-resistant surface lends a soft tone to images, while text is easy to read. Uncoated paper can be written and printed on, making it suitable for photocopiers and printers.
Recycled Paper
80 | 170 | 250gsm
Recycled paper consists of 100% reused paper. As well as saving wood resources, in comparison with conventional paper production, more than 70% of the energy and water used is saved. In short: Recycled paper significantly protects the environment.
Our recycled papers are FSC® certified.
Natural Paper
90 | 120 | 160 | 250gsm
All paper that is not coated during its manufacturing process is known as natural paper. So, our natural paper is an uncoated paper, which gives products a good level of density and a premium look and feel.
Our 90, 160 and 250gsm natural paper is FSC® certified.
Silk/Gloss Finish Paper
90 | 135 | 170 | 250 | 300 | 400gsm
This paper is finished with a synthetic silk or gloss coating. This creates a more finished, smoother and stronger surface, enabling high reproduction and better print quality, particularly in the case of pictures and contours.
Chromo board
300 | 450gsm
Chromo board is coated with a silk matt finish on both sides and has a smooth surface. It is particularly robust and tear-resistant, making it suitable for high-quality products or advertising materials that require prolonged use. As the surface is coated on both sides, the paper is not writable or stampable.
Paper Samples and Product Catalogue
With our Paper Samples Brochure, you receive an overview of all materials and finishing options. Feel the difference between offset, finish and special papers and get to know the appeal of effective UV coating and lamination.
Order Paper SamplesFinishing Options for Flyers
Soft touch lamination or UV coating is available with silk/gloss finish paper in 135, 170, 250 and 300gsm. UV coating creates an especially high-quality and beautiful look and feel. This finish is particularly recommended for flyers which generally require a high level of durability for outdoor advertising. Lamination provides even more shine and robustness. With our soft touch lamination, your flyers will also have a unique feel with a velvety soft surface.
Glossy coatings produce vibrant colours, while matt coatings have a particularly high-quality effect and leave no visible fingerprints. We can finish your flyers on the front or back in equal measure.
UV Coating
matt | gloss
Enrich your printed products with UV lacquer and give your order a high-quality touch. Thanks to modern finishing methods, your product is highly resilient and resistant to external influences.
Lamination
matt | gloss | soft touch
Give your product an elegant look and high-quality feel. Emphasise your quality standards with lamination. It enhances the colours and protects the product against external influences.
Sealing flyers with dispersion coating
Seal your print products with our environment-friendly dispersion coating. It not only gives the paper an elegant silky finish, but also provides reliable protection against abrasion and fingerprints.
HKS & Pantone Printing
Pantone and HKS spot colours offer a much wider colour spectrum than CMYK colours. Almost every shade can be reproduced in Pantone or HKS, meaning we can meet most printing requirements.
Due to the exact colour reproduction, Pantone and HKS colours are particularly suitable for company logos - as your company colours can be reproduced in the exact shade for recognition value. Above all, rich and highly colourful full tones can be precisely reproduced with special colours.
HKS has 88 spot colours and Pantone has 1,728, which are difficult to achieve in CMYK.
FAQ's for Flyers
How can I design and order flyers online?
How are my flyers delivered?
What colour modes are available for flyer printing?
What is perforation?
I'm creating flyers with a tear-off voucher strip. How do I create a perforation strip without having a line printed?
Which paper is the right one for my flyers?
How do I avoid white edges around my flyers?
Top Sellers
Flyers - Universal Advertising Materials for Successful Communication
For small to medium-sized companies, flyers are one of the most-used advertising media. This comes as no surprise; numerous formats, folds and paper types enable a universal usage for many sectors and advertising targets. Organisations, associations and entrepreneurs use them to raise awareness of events and activities or to acquire new members.
With an original concept, a clear message and an eye-catching appearance, flyers can be an effective method of advertising. Whether stand-alone or as an addition to existing advertising campaigns, they are an affordable mass-medium with numerous uses:
- As brochures for local businesses or contractors
- As leaflets for distribution in mailboxes
- As flyers for advertising a special campaign
- As information sheets for events or product details
First impressions count
Before you decide upon a format, paper type or fold type, think about the primary purpose of your flyer with regard to your audience:
- To inspire and incite curiosity
- To enthuse
- To provoke reflection
- To inform
The aim is that your target group will pick up your advertising flyer, look over it in a few seconds and deem it relevant to them. Ideally; the person will then contact your company or recommend you to others.
You will attract the most attention by including eye-catching features. For this, use a convincing advertising message or an emotionally engaging image, such as:
- A person smiling in a friendly manner
- Calming pictures of nature or landscapes
- Cute animals or children
- Catchy slogan or benefit to the customer
If you have a lot of information to convey, still keep the principle 'less is more' in mind, as too much text can put the customer off. On the other hand, clearly structured sections of text and images can be grasped better, and increase the chance of the leaflet being looked at for longer.
Work with the 'WH-question principle' in order to answer your target group's most frequently asked questions when they view your flyer: What, who, how, where, why, when?
Service and products providers should always keep the benefit to the customer in focus, and refer back to this in headings. Place and time should be easily visible and recognisable on event flyers.
Finally, make sure you formulate clear calls to action in order to prompt the target group to take their next step. For example:
- Call us up for a no-obligation discussion!
- Request your free offer now!
- Cash in your voucher at our stand!